Privacy and Data Protection
At WWF-UK we take the privacy of our members and supporters very seriously and we are committed to protecting your privacy online.
This statement explains the privacy and the data protection practices which apply to all websites operated by
WWF-UK (registered charity no. 1081247 in England and no. SC039593 in Scotland) and to its trading company
WWF-UK (World Wide Fund for Nature) Trading Limited (company number 892812) both of The Living Planet Centre,
Brewery Road, Woking, Surrey, GU21 4LL. It also applies to their use of text messaging. A link to this Policy
is available from all websites which it applies to.
In this Policy references to WWF-UK or to "we" or "us" are to the WWF-UK charity and its trading company.
Our aim is to safeguard our users' privacy whilst providing a personalised and valuable service. Collecting personal information is necessary if we are to satisfy the expectations and requirements of our users, e.g. by communicating with them and providing an interactive service. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information, what we do with it and what controls you have.
What information do we collect?
We collect two kinds of information about our users:
a. non-personal information such as IP address (the location of the computer on the internet), pages accessed and files downloaded. This helps us to determine how many individuals use our sites, how many people visit on a regular basis, which pages are most popular, and which pages are least popular. This information doesn't tell us anything about who you are or where you live, it simply allows us to monitor and improve our service.
b. personal information such as name, postal address, telephone number, e-mail address, date of birth (where appropriate), card or bank details, information about your interests and hobbies etc. We collect this information only in connection with specific activities, such as registration or membership requests, product purchases, feedback, donations, competition entries etc. The information is either needed to fulfil your request or to enable us to provide you with a more personalised service by analysing or reviewing the information that you provide to ensure that we give you access to or send you the information that you are interested in. You don't have to disclose any of this information to browse our sites. However, if you do choose to withhold requested information, we may not be able to provide you with certain services.
How is the information used?
Any personal data relating to you will be used and recorded by us in accordance with current data protection
- fulfil your requests, for example applications for membership, donations or animal adoptions, competition entries, participation in campaigns and provision of information;
- process sales transactions, donations, or other payments and verify financial transactions;
- handle orders, deliver products and communicate with you about orders;
- identify contributors;
- provide a personalised service to you when you visit our websites e.g. by customising the content and/or layout of our pages for each individual user;
- record any contact we have with you;
- prevent or detect fraud or abuses of our websites and enable third parties to carry out technical, logistical or other functions on our behalf;
- in aggregate (and therefore anonymously) to profile your use of the websites and carry out research on our users' demographics, interests and behaviour to help us gain a better understanding of how our users navigate and use the websites, and to enable us to improve our service to you; and
- provide you with information which we think may be of interest to you, as explained below.
- We collect data in real time in order to send you operational assistance emails in case your transaction is not completed.
By entering a WWF-UK competition you will generally be agreeing to receive mailings, emails or text messages from WWF-UK but have the right not to receive this information. In other situations, when submitting your personal information, you will be given the option not to be included in mailings or other contacts from WWF-UK or other organisations (whether by post, e-mail or other electronic messaging, telephone or fax). If you do agree to receive this information (whether by entering a competition or otherwise), and later decide that you no longer wish to be contacted, you can let us know by e-mailing: email@example.com, or by telephoning 01483 426333.
If we contact you by email or text message, each time you receive a message you will also have the option to decline to receive further information from us in that manner.
We may use other companies to provide services on our behalf, including packaging, mailing and delivering purchases, answering customer's questions' about products or services, sending postal mail, e-mails and text messages, analysing data and processing credit card payments. We will only provide those companies with the information they need to deliver the service and they are prohibited from using that information for any other purpose. We require all such companies to treat your personal information as fully confidential and to fully comply with all applicable UK Data Protection and consumer legislation.
We may disclose aggregate statistics about our site visitors, customers and sales in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifying information.
We may disclose personal information if we receive a complaint about any content you have posted or transmitted to or from one of our sites, if required to do so by law or if we believe that such action is necessary to protect and defend the rights, property or personal safety of WWF-UK, its sites or its visitors.
Except as indicated above we will not use or transfer this data to any third parties without your prior permission.
Does WWF-UK collect information about children?
Every year, children take part in a range of important activities for WWF-UK. To ensure safety and to keep
an accurate record of attendance, participants in these events are required to register with us. When children
register for these events through our website, their personal information is stored on our database, and
we contact them from time to time to tell them about future events. However, it is our policy not to request
donations or subscriptions nor to accept product orders from anyone under 18. If you are under 18 you must
also obtain your parent or guardian's permission before you register with us.
Our sites contain links to other sites. We cannot be responsible for the privacy policies and practices of
other websites even if you access them using links from our websites and recommend that you check the policy
of each site you visit.
In addition, if you linked to our websites from a third party website, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.
We place great importance on the security of all personally identifiable information associated with our supporters, customers and users. We have security measures in place to attempt to protect against the loss, misuse and alteration of personal data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information. We use secure server software (SSL) to encrypt financial information you input before it is sent to us, and our database is hosted in a secure data centre. Whilst we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.
In simple terms a cookie is a small piece of information sent from our website to your computer to help us
to identify you quickly. If you prefer not to accept a cookie, you can navigate around our sites like a normal
Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you should be able to change your browser to prevent that. You should read the information that came with your browser software to see how you can set up your browser to notify you when you receive a cookie, this should then give you the opportunity to decide whether to accept it. However, you may not be able to take full advantage of a website if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web.
Cookies can be used for a variety of purposes, such as providing personalised pages, but at present, we use them only to work out how many people visit our sites.
Further information about cookies can be found at the Interactive Advertising Bureau's website www.allaboutcookies.org.
This site uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided
by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on
your Web browser, which in turn enables us to learn which advertisements bring users to our website. The
cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight
technology, the information that we collect and share is anonymous and not personally identifiable. It does
not contain your name, address, telephone number, or email address. For more information about DoubleClick,
including information about how to opt out of these technologies, go to
Where is the information stored?
Information which you submit via our websites is sent to a computer located in the United Kingdom. This is
necessary in order to process the information and to send you the information you have requested. Information
submitted by you may be transferred by us to our other offices and to other reputable third party organisations
as referred to in this Policy, and these may be situated outside the European Economic Area.
our best endeavours to contact you by email to seek your consent to the use.
Your acceptance of this Policy
By using our sites, or by entering a competition, you consent to the collection and use of information by WWF-UK
enter our competitions.
Any personal information submitted via our websites or by text is treated in accordance with the Data Protection
Act 1998. To find out more about your entitlements under this legislation, visit the Information Commissioner's
www.dataprotection.gov.uk or read the Act online at:
If you would like to review or revise information you have previously provided to us online, you may do so by firstname.lastname@example.org.
The Living Planet Centre
Surrey, GU21 4LL